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Rolls-Royce ignores crisis and breaks sales record in 2022

Rolls-Royce ended 2022 with 6,021 vehicles delivered, a record in its 118-year history. This Monday, the company unveiled an iconic brand that is synonymous with luxury.

Sales are up 8% from 5,586 vehicles in 2021, already a record for the manufacturer.

Rolls-Royce CEO Thorsten Müller-Ötvös reiterated that Rolls-Royce “is not and never will be a volume-driven manufacturer” and revealed that the average price of a new Rolls-Royce is currently around £450,000 (511 thousand euros at current prices). exchange rates).

The manufacturer also indicated that car customization commissions also hit record highs last year, with customers becoming “increasingly inventive and technically demanding,” the official said.

Orders also span several months of this year, and Müller-Otvos says the brand is “cautiously optimistic” for 2023.

The company hired 150 people last year at its single factory in Goodwood, UK, and now has 2,500 employees.

Author: business magazine
Source: CM Jornal

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