When in 2018 the young entrepreneur Pablo Mas decided to revolutionize the footwear sector by launching a new sneaker brand called Yuccs, he was far from imagining that just six years later and with a pandemic in between, 2023 would end with a turnover of 10 million euros. merino wool sneakersproduced in Portugal and Spain, has become an obsession even today have a waiting list with clients such as King Felipe VI of Spain and the Infanta Sofia.his daughter to ensure huge recognition for the brand.
At the age of 28, Pablo Mas had a dream: to combine nature, comfort and design. And if you think about it, he did better: he invested 15 thousand euros and created nature-inspired sneakers made from natural materials. bonus. And if Pablo Mas did not want to give up respect for the environment, then there was another important prerequisite: his sneakers had to be the most comfortable on the market. This is how Yuccs were born: with design modern, elegant and very comfortable, entirely produced in the Iberian Peninsula.are the first choice of podiatrists and are called “the most comfortable shoes in the world” by those who wear them.
Commitment to local conditions, maximum comfort and natural innovation
The unique raw materials used by Yuccs, namely merino wool, sugar cane, grape skins and bamboo, explain the brand’s unprecedented success: “Our focus is on natural materials, natural fibers, which bring us much more comfort than any other traditional material.”“says Pablo Mas, founder of Yuccs. “Merino wool, which is often used in technical clothing and has a long service life, and bamboo have very good properties (…). These are not simple or cheap materials, and they require a lot of work. We invest a lot in research and development of materials, which helps us achieve a great competitive advantage,” he explains. “Our customers are buying quality, sustainable shoes made in the Iberian Peninsula that provide them with unrivaled comfort.”
Launch of the new Bamboo Sport Heritage:
Constantly innovating, Yuccs has just launched Bamboo Sports Heritage, an ideal model for the summer. Taking its most urban model, the Sport Vintage, as a basis, the brand has given it new colors and looks, promising a new best-seller with a waiting list.
Made from bamboo, they offer incredible comfort and functionality combined with design elegant and bold that will suit anyone look. And thanks to their enormous breathability, they are perfect for the hot months!
Available in beige and white for women and khaki and blue for men.
Today, celebrating its sixth anniversary, the brand prides itself on its exponential growth without compromising on quality or ethical principles. The company remains firm in its three core principles, which are based on local commitment, maximum comfort and natural innovation, continues to develop its models in Palma de Mallorca and produce them in Porto and Elche, and continues to work with the team of artisans who create Mainly these are women with extensive experience in the footwear sector.
In fact, this was one of the reasons why the brand decided to produce most of its products in Portugal. “We chose Portugal because the footwear industry is currently one of the most important sectors of the economy and has the largest weight. Design, innovation and sustainability are some of the characteristics that define footwear in Portugal. and which are fully consistent with Yuccs values. Manufacturing in Portugal is the benchmark for quality.”
Success beyond borders
After conquering the Iberian Peninsula, the brand, which ended 2023 with its best results ever (10 million turnover and 150 thousand shoes produced), looks to 2024 as a key year, predicting even better results and expansion into the international market. To this end, the company continues to invest in research and innovation to develop new natural materials. “We are constantly looking for new ways to offer our customers different and environmentally friendly products. Innovation is essential for Yuccs to continue to grow as a brand and meet the needs of increasingly demanding customers.”
Discounts on all sneakers.
And since customers are, in fact, the core focus of the brand, there is nothing better than celebrating its sixth anniversary with them. To this end Yukss proposals until June 2, 15 euro discount when buying a pair of sneakers and 40 euro discount when buying two pairs.. Also enjoy free shipping and returns with a 30-day trial.
With a huge range of color combinations and models, it will be difficult to make a choice.
Source: CM Jornal
I’m Tifany Hawkins, a professional journalist with years of experience in news reporting. I currently work for a prominent news website and write articles for 24NewsReporters as an author. My primary focus is on economy-related stories, though I am also experienced in several other areas of journalism.