With a total audience of more than 3 million viewers, CMTV led Portuguese cable TV consumption on European election night on Sunday. The Correio da Manhã channel managed to gather a larger audience than all its competitors combined.
CMTV recorded an average daily share of 5.8%, compared to 2.5% for CNN, which corresponds to the result of SIC Notícias, and 0.7% for RTP 3. According to other calculations, CMTV reached a total audience exceeding 3 million 100 thousand viewers. while CNN and SIC Notícias registered only about 2 million each.
It should be noted that the CMTV broadcast began at exactly 20:00 with a forecast made based on surveys by Intercampus, which turned out to be 100% accurate.
CMTV’s election broadcast took many weeks to prepare and was one of the channel’s largest campaign coverage operations. It was almost five hours of continuous broadcasting, involving six studios, six main centers and an extensive team of journalists and commentators, namely António Costa (who returned to political commentary), Pedro Santana López, Judith Souza (who returned to writing political commentary) for CMTV after debuting in the March legislative elections), Marcos Perestrello, Luis Campos Ferreira, Luis Paixao Martins, Antonio Salvador and João Pereira Coutinho. At the end of the broadcast, Santana Lopez congratulated CMTV on the grand operation. “I was proud to be part of this program,” said the former prime minister.
CMTV led cable television without interruption for 26 months. GfK is responsible for the results shown.
Author: Miguel Azevedo
Source: CM Jornal
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