The commercial fabric has changed year after year to be able to deal with the new forms of consumption by citizens. Among others, they have gone from being businesses run by self-employed people to a more business model. They have also made the leap to digitization.
Euskaraz irakurri: Denda tradizionalak, hybridazioaren bidean
With the rise of the Internet at the beginning of the 2010s, electronic commerce has been gaining more and more weight in the daily purchases of many people. With the pandemic, in addition, this trend has been increasing, which is why large companies have taken the opportunity to invest in online sales technologies. In the case of retail businesses, few have been able to jump on the bandwagon, with the largest being the ones who have joined this trend the most.
To face competition from department stores and corporations, however, small stores have increased their use of promotions and offers outside of the “official” sales in an effort to attract their customers.
In this way, we can see that, progressively, the retail commercial fabric is evolving, leaving traditional “physical” commerce aside towards more hybrid modalities, with a greater presence on the Internet, both as electronic commerce and on social networks, and flexible, with a greater number of offers and promotions during the year.
Transformation of traditional trade
The distribution of the commercial fabric has changed in recent years, so that the more traditional neighborhood businesses run by one or two self-employed people have lost weight compared to the larger business formats such as chains, franchises or shopping malls. commercial.
In this way, the stores are increasingly larger in area and have a greater number of people employed. Likewise, more businesses are opting for the business format, leaving aside the physical legal form (autonomous).
Source: Eitb
I’m Tifany Hawkins, a professional journalist with years of experience in news reporting. I currently work for a prominent news website and write articles for 24NewsReporters as an author. My primary focus is on economy-related stories, though I am also experienced in several other areas of journalism.