The Golden Globes ceremony has long been a volatile event, with judges regularly making confusing decisions that can undermine the awards’ credibility to the point of rendering them irrelevant. But last night they finally did something right by cutting Barbie Correction.
The film was nominated for nine awards, including Best Picture: Musical or Comedy, Best Director for Greta Gerwig and Best Actor for stars Margot Robbie and Ryan Gosling.
However, it ultimately failed to win the expected array of awards and accolades from its competitors. Oppenheimer, released on the same day last July, beating Ceremony by five. I don’t think I’m a heartless guy, but I was a little relieved when I heard that. Barbie failed because I found the film boring, unfunny and overhyped.
I feared the moment when the best scenario would triumph over the impossible. Anatomy of a fall (which I saw for the second time in the theater yesterday), a thriller so gripping and clever that it cannot be put in the same category as ” Barbie. This latest cleanup of the film would only add more credence to the rave reviews and the prevailing belief that nothing could be found. Barbie A hilarious, subversive look at patriarchy. You will either have to hate women or be very nervous.
In fact, Barbie It just wasn’t very smart – and that’s okay – but it wasn’t interesting either. Even with a stellar cast, the screenwriter would be no worse than Greta Gerwig (Small woman, Ladybug, Mistress America). As I wrote after leaving the cinema in a fit of despair: Barbie “It’s just a 114-minute commercial for Mattel toys. Good advertising, but bad film.”
But this is the great reward Barbie Last night’s win makes sense. It won the first-ever Golden Globe for theatrical and box office performance, or in other words, an award for a film that grossed huge amounts of money and had an incredible and ruthless marketing campaign.
The film had a marketing budget of $150 million and grossed $1.4 billion worldwide. Almost everyone came to see BarbieBecause how can you not do this if you live in a Barbie world?
Barbie was the cinematic event of 2023, and we all saw groups of friends showing up to the cinema in purple, themed cocktails, eye-catching posters, Beach Ken memes and the fact that you’re getting the real Barbie you could ever dream of. home via Airbnb, promoting a Barbie-themed cruise and fashion brands jumping on the Barbie bandwagon.
“We want to dedicate this to every person on the planet who has dressed up and visited the most beautiful place in the world: movie theaters,” Robbie said as she accepted the gong. Is this a cynical distinction? Yes. But this indicates that Barbie was a marketing masterpiece and people loved being part of the fun.
That’s how good it is Barbie marketing campaign that in the coming years we will probably remember this summer of roses more than the more “successful” film about the man who invented the atomic bomb. And the new Globes signal a shift in what makes us consider a film “worthy.” Doesn’t matter if Barbie was well done or was fun because people allowed themselves to be swayed by the hustle and bustle and still went to the movies.
It makes sense: we all want movie theaters to survive, even if I wish what was shown on the big screen was less boring. But in the end, the Golden Globes confirmed one thing: it’s hype. Barbie We will remember it, even if the film itself was completely unforgettable.
Source: I News
I am Mario Pickle and I work in the news website industry as an author. I have been with 24 News Reporters for over 3 years, where I specialize in entertainment-related topics such as books, films, and other media. My background is in film studies and journalism, giving me the knowledge to write engaging pieces that appeal to a wide variety of readers.