There may not be a free lunch, but the public will be offered the opportunity to cut their groceries bill a bit, provided they’re willing to jump through hoops – almost literally.
Supermarket vouchers are being used to encourage Britons to exercise more and eat healthier as part of a multi-million dollar government-backed scheme that tracks the number of steps participants take each day.
The scheme, which is being tested in Wolverhampton, could be rolled out across the country and is meant to wow privacy and body positivity campaigners.
Under the scheme, people in Wolverhampton over the age of 18 will be offered “rewards” in the form of vouchers for supermarket chains including Tesco and Aldi if they meet “healthy goals” set by an app they need to download to participate.
Better Health: Rewards app users who practice controlled exercise also “earn” movie tickets and coupons at retailers like Argos, Primark and John Lewis.
For 20 weeks, participants must wear free fitness trackers that connect to the app and generate “personal health goals” such as: B. Increase your steps or eat more fruits and vegetables.
The Department of Health and Human Services (DHSC), which is backing the £3 million scheme, said the targets would be in line with the UK Chief Physician’s Guide to Physical Activity and the Eatwell Guidelines, which are used to provide government advice on healthy eating to inform.
Steve Barclay, Gesundheitsminister, sagte, die Daten würden politischen Entscheidungsträgern helfen, zu lernen, “wie wir Menschen dazu befähigen können, gesunde Lebensstiländerungen vorzunehmen” earn”.
He argued that the study could prevent diseases before they develop and provide some relief to the NHS.
Source: I News
I’m Raymond Molina, a professional writer and journalist with over 5 years of experience in the media industry. I currently work for 24 News Reporters, where I write for the health section of their news website. In my role, I am responsible for researching and writing stories on current health trends and issues. My articles are often seen as thought-provoking pieces that provide valuable insight into the state of society’s wellbeing.