you feel smart
Hobbycraft, an arts and crafts shop, definitely is. Sales surged during the height of the holiday season as shoppers searched for Christmas gifts and decorations. The retail chain said it was also helped by rising sales of puzzles, which have become significantly more popular over the past year. Total sales rose 7.2 percent in the seven weeks leading up to Boxing Day compared to the same period last year. He stressed that like-for-like sales were up 5.5 percent as they were also affected by new store openings.
Cover the corridors
The company said “strong” growth in retail sales was supported by investments in the company’s new website and faster click-to-collect services. Click-to-collect orders grew by 54% and accounted for 40% of all online orders. Increased demand for Christmas handicrafts has boosted sales of wreaths, baubles and crackers, according to Hobbycraft. Personalized products were also popular, with the company achieving a 50 percent increase in sales of blank ceramic Christmas decorations for painting and decorating.
missing part
The retailer also reported that sales of jigsaw puzzles were up 220% year-over-year, while sales of children’s craft kits were up 18%. Hobbycraft Managing Director Dominic Jordan said: “We are excited to bring you good results this Christmas as our customers invest in thoughtful, personalized handcrafted products that offer great value for money.”
Source: I News
I am Moises Cosgrove and I work for a news website as an author. I specialize in the market section, writing stories about the latest developments in the world of finance and economics. My articles are read by people from all walks of life, from investors to analysts, to everyday citizens looking for insight into how news will affect their finances.