It has been another grim year economically and politically, with rumors of a recession and shocking conflicts around the world. But the UK’s creative industries have done their best to spread support and, of course, push for product changes.
It’s understandable that the year started with two grim but brilliant campaigns.
Apple released the iPhone 14 with a funny “Send Text” video that shows a man fearing that the lizard he was caring for, Leon, had died. Fortunately, Leon came back to life, and the guardian was relieved to be able to refute his pessimistic message.
Also in January, we saw the most powerful 30-second commercial of the year. Cadbury’s Garage from the VCCP in London movingly depicted a father visiting his depressed-looking daughter who worked at a petrol station and cheering her up with a piece of milk.
British Airways saw even more amazing work this spring as part of its British Originals campaign. New work from popular London agency Uncommon Creative Studio included a new take on the pre-flight safety briefing with Little Sims and Emma Radacana.
Fortunately, we were in better spirits during the summer and ran perhaps our most successful campaign of the year.
Barbie The film reached much of the Western world thanks to a giant, plain pink outdoor ad from Warner Bros. with a simple “21st Century Film.” The text “July” in the bottom corner, magnified by more than a hundred brands jumping on the Barbie bandwagon, as well as general PR attention.
Despite some disagreements, the election campaign of the two large brands was very successful. MacDonald’s work, Leo Burnett’s Raise Your Arches, enjoyed continued success, including a cheerful Christmas movie that culminated with the soundtrack to Van Halen’s ’80s hit “Jump.” It comes in a year when the fast food chain was embroiled in a corporate crisis following allegations of a “bullying culture” in its UK stores.
And in the spirit of these truly hectic times, Marks & Spencer’s Christmas campaign for its clothing range has also faced challenges. In fact, it was quietly brushed aside after first making wild accusations that burning Christmas cards resembled a burning Palestinian flag, followed by complaints about the insensitive abuse of holiday traditions.
However, M&S’s previous collaboration with brand ambassador Sienna Miller was much better received, helping the retailer deliver its biggest business improvement in 2023.
Source: I News
I am Moises Cosgrove and I work for a news website as an author. I specialize in the market section, writing stories about the latest developments in the world of finance and economics. My articles are read by people from all walks of life, from investors to analysts, to everyday citizens looking for insight into how news will affect their finances.