Big brands, tech giants, streaming services and stars breaking Bad Get ready for this year’s biggest Super Bowl prize: advertising.
Around 100 million viewers were expected to watch the 52nd edition of the sporting event, due to take place on Sunday night.
Is it really such a big problem?
So many eyes at the same time is an advertiser’s dream. Some of them paid more than $7m (£5.8m) for a 30-second break from coverage of the game that saw the Kansas City Chiefs take on the Philadelphia Eagles. This impressive amount does not even include the cost of creating the advertisement itself.
So you must have shortened it?
By no means. This year’s crop is rife with jokes, songs and superstars. Melissa McCarthy sings the jingle for Booking.com, Miles Teller dances to the music for Bud Light, and Adam Driver performs some songs for Squarespace. Tennis player Serena Williams appeared in two advertisements and snack food manufacturer Frito-Lay faked it. breaking Badwith Bryan Cranston and Aaron Paul for popcorn.
Sounds pretty tasty…
Oh, how about the most eye-catching of them all: an avocado from Mexico brought in by Anna Faris for one of this year’s risqué commercials, which includes a gift with everyone naked, including New York’s Statue of Liberty.
And this year there is another unusual star: Jesus. A group of Christian sponsors will pay the maximum amount for two advertisements promoting the religious message “He understands us.”
Finally, the blockchain-based gaming company Limit Break plans to launch a QR code during the game’s first commercial break and give away non-fungible tokens to people who scan it.
However, some announcements were well hidden until the last moment. Dunkin’ Donuts has an ad that reportedly stars Ben Affleck and Jennifer Lopez, though the brand hasn’t confirmed this.
Why so much effort?
After spending that much money, you want to make sure people are talking about your ads for a long time to come,” says Scott Bell, chief creative officer of advertising company Droga5, which created several such ads this year.
“When you use a celebrity smart, it’s huge,” said Rich Weinstein, professor at VCU Brandcenter. “But with all these celebrities, will people remember who each celebrity is associated with?”
He added that nostalgia is in line with the spirit of the times. “Consumers want to have a good laugh and feel good. It’s not so much about overcoming the challenges the world is facing today, but more about nostalgia and fun.”
Source: I News
I am Moises Cosgrove and I work for a news website as an author. I specialize in the market section, writing stories about the latest developments in the world of finance and economics. My articles are read by people from all walks of life, from investors to analysts, to everyday citizens looking for insight into how news will affect their finances.