“With this investment, TAP will strengthen its role as a great promoter of Portugal and the country’s largest showcase in the world,” the company said in a statement.
This Thursday, TAP announced that it will begin promoting Portugal in Times Square in New York, USA, with a video that will be shown on the giant screens of the famous North American square.
“The 15-second video will be shown three times an hour, 72 times a day, every day, until the end of 2024,” the operator said in a statement.
The company also added that the video will be updated over time “with adaptation to holiday periods and promotions,” and that a total of 32 thousand commercials with messages promoting TAR and the country will be shown.”which will reach an estimated audience of 730 million New York City residents and visitors.”