According to the Instituto do Cinema e Audiovisual, the concert film of American singer Taylor Swift, based on the current “Eras Tour”, became the most watched in the first weekend in Portuguese cinemas.
“Taylor Swift: A Tour of the Ages” premiered last Friday, October 13, in 56 Portuguese theaters, attracting 15,856 spectators over three days, the most popular figure for that period.
The film’s box office receipts also amounted to 208,268 euros, and the ticket price was 13.13 euros, a price determined by the artist herself, explained exhibitor Cinema NOS.
Directed by Sam Wrench, “Taylor Swift: The Eras Tour” was recorded at three shows last August in California, US, during Taylor Swift’s current tour, which takes place through Lisbon in May 2024.
The film is almost three hours long and chronicles the career of the American singer-songwriter.
Since its simultaneous release in several countries on October 13, the film has already grossed $123.5 million worldwide, or about €116 million in box office receipts, breaking records for a filmed concert premiere, according to reports from Variety magazine.
The Los Angeles Times recalled today that Taylor Swift bypassed the usual commercial premiere system in the United States by directly agreeing on a concert film with the largest cinema chain AMC Theaters under an agreement under which she receives 57% of box office receipts. .
The concert film’s premiere in the US and Canada was already seen as a major moment in an exhibition market still recovering from the Covid-19 pandemic, alongside films such as “Barbie”, “Oppenheimer” and “Super Mario”. Bros – Movie.”
For Taylor Swift, a global music and entertainment phenomenon, the concert film is another part of her lucrative international Eras Tour, which will take place in Portugal on May 24 and 25, 2024 at the Estádio da Luz in Lisbon and will end in 2024. November next year in Canada.