On several billboards scattered around the country, you can see a shelf, the place where Escaria would have kept some of the money, accompanied by the following text: “Good for storing books or 75,800 euros?”
The campaign refers to Operation Man of Influence, which led to the fall of António Costa’s government and early legislative elections. According to the ministry, Vitor Escaria influenced the Prime Minister to make decisions beneficial to the interests of the Start Campus society.
“IKEA has been part of the daily lives of the Portuguese for 20 years and we like to develop campaigns that reflect their real lives (..). This was the starting point for this and other billboards that we have distributed across cities in the coming weeks without any intention or purpose of in any way contributing to the party debate and the current election context in the country,” the Swedish multinational said in a note. which CM had access.
“We look at our campaigns and ourselves with a sense of humor and often as a way to relieve stress in a world where nerves are becoming increasingly frayed,” IKEA said.
The ad went viral and prompted several reposts on social media, many of which pointed to the timing, as early legislative elections are scheduled for March 10.