A few weeks before leaving office, the government awarded an advertising contract worth €300,000 (plus VAT and broadcasting fees) to be broadcast on general television, radio, and local and regional press to alert owners to the need to clean up the land. to avoid the risk of fires. The open tender was announced by the General Secretariat of the Ministry of Justice in December 2023 and awarded in February this year. The entire notification campaign must be completed by May 15th. There will be two aspects; The first advert will contain the slogan “Portugal Chama”, while the second will aim to raise awareness among owners about land identification and registration. Advertisements must be broadcast in two separate periods: before and after Easter. Two media agencies competed to provide ad space buying and planning services for these campaigns, with Media Gate winning.