Athletic announces a 6 million increase in commercial income in the first half of 2023

He Athletic Club has announced a increase of six million euros “in commercial income” in the first half of 2023of which “more than three” come from the celebration in San Mamés of “events, services, VIP Area and the Museum”.

This is one of the data that appears in the report on compliance with the commitments made by the board of directors headed by Jon Uriarte in it “Aurrera Action Plan 2023-2026” presented last February and focused on “transforming the club into a results-oriented organization”.

In the breakdown of these six million increase in income between January and June, it is also detailed that a increase of “more than a million in sponsorships, more than 1.1 million in ticketing (entries) and more than 1.2 in retail (retail sale)”.

In addition, there are other amounts from the “AC Football Center, the new businesses AC Football Advisory, AC Coaches Experience, AC Campus Inside, AC Campus Plentzia, AC Campus Morning and Afternoon, ACFC Days” and from the first edition of the AC Cup children’s tournament.

It also stands out, in the section on “demand, leadership and sporting success”, the iIncorporation of 32 soccer players to Lezama (26 to grassroots football, 5 to the men’s subsidiaries and 1 to the women’s subsidiaries), the signing of five new clubs agreed outside of Bizkaia and the entrance of three new sponsors for women’s football.

It is also underlined “7% increase” in average attendance at San Mamés, the implementation of 17 of the 50 requirements set out in the new statutes approved in May 2022; that is, 34% of the total, and the celebration of “18 events for the 125th anniversary” of the club.