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‘Becoming a shareholder is a pleasure’: Ronaldo invests in used luxury watch website

Portuguese football star Cristiano Ronaldo has acquired a stake in Chrono24, an online platform for the sale of luxury watches, which was announced this Wednesday by a German company that is one of the leading companies in this market.

“As a longtime watch collector and regular user of Chrono24, I am very pleased to be a shareholder of the company,” commented the 38-year-old forward, quoted in a statement posted on the company’s website.

The percentage of the stake in Chrono24 and the amount paid out were not disclosed in the application.

Another Chrono24 investor is Frenchman Bernard Arnault, director of LVMH – Moët Hennessy Louis Vuitton, one of the largest luxury goods companies in the world.

In recent years, the used luxury watch market has grown significantly thanks to millennials (born between 1980 and the late 1990s) and Generation Z (born between 1997 and 2010) who want to spend money on luxury items. but in a sustainable way for the future of the planet.

Chrono24, founded in 2003, says on its website that it has over “nine million visitors” each month, “over 500,000 hours from over 3,000 professional sellers and over 30,000 private sellers from over 100 countries” .

Chrono24’s offices in Karlsruhe (southwest Germany), Berlin, New York, Miami and Tokyo employ more than 500 people and are valued at more than one billion dollars (901 million euros).

The watch industry has long been wary of online trading due to counterfeit or counterfeit watches.

According to experts, watch certification is just one of the attractions of this type of platform, as watchmakers check watches to make sure they are not counterfeit.

Author: Portuguese
Source: CM Jornal

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