The Portuguese went shopping in 2022, but the volume of the basket fell by 13.2%

The Portuguese shopped more (up 4%) in 2022 compared to the previous year, but the average cart volume was down 13.2%, according to a study by Kantar and Centromarca published this Wednesday.

“The frequency with which Portuguese people go shopping increased by 4% from 2021 to 2022, but the average volume of each shopping basket decreased by 13.2% over the same period,” Centromarca – Associação Portuguesa de Empresas of branded. Products.

In 2022, the average spend per store purchase increased by 5.1% compared to 2018, but decreased by 5.5% compared to 2021.

Inflation “prevented shopping patterns from returning” to pre-Covid levels, with 60% of fast-moving consumer goods categories experiencing a decline in purchases between 2021 and 2022, according to Kantara’s Shooper Insights research.

However, 15% “won purchases in the same period.”

This analysis also shows that Portuguese manufacturers value brands, as even at discounters like Minipreço, LIDL and Aldi, these brands are included in about eight out of 10 shopping carts.

“Consumption is in constant flux and there is a need to understand more and more the role of innovation, the development of new consumption spaces, the motives and benefits that consumers are looking for,” said, quoted in the same note, “Kantar’s customers and director of analytics in Portugal, Marta Santos.

In turn, the CEO of Centromarca, Pedro Pimentel, noted that there is a “transfer of a significant part of consumption to the retailers’ own brands.”

The purchase survey data is based on the Kantar household panel, which includes a sample of 4,000 households representing mainland Portugal at more than 1,000 survey points.

The results have a 95% confidence level and a sampling error of 1.96%.