Just in time for Halloween, tech giant Apple has announced a planned major event that it describes as “scary fast.”
Unlike the usual morning time for these events, the company that makes iPhones and Macbooks organized an evening date before All Hallows’ Day.
And in honor of the spooky events surrounding Halloween, it’s not just fast, it’s scary fast.
Here’s what we know about the experience and how to watch it.
What time is the Apple event today?
According to apple.com, the event is scheduled for 4:59 pm PT/7:59 pm ET, which is 11:59 pm in the UK.
This is happening much later than usual and is happening online rather than in person, which has led to some speculation about the purpose of the announcement.
On Apple’s event page, an animated Apple logo transforms into the Mac operating system’s “Finder” icon, which also led to further speculation.
What can we expect from the event?
Macrumors.com states that the use of the Mac OS Finder icon suggests that it is referring to Mac computers and the M3 chip.
It says the 14-inch and 16-inch MacBook Pro models will be updated with M2 Pro and “M2” Max chips in January 2023, so it’s too early to update, but Apple could commit to deciding to renew the Mac twice within one year. year.
Apple also hasn’t updated the 24-inch iMac since 2021 and still uses the M1 chip, so that could be part of the announcement too.
Although the website TechCrunch.com believes that “scarily fast” is “most likely a sign of new features,” and the silver Apple logo on the invitation and the AR effect that turns it into a Finder widget are “strong indicators of this: we’re considering this is an issue with new Macs.”
It added: “The most logical headlines right now are the new 24-inch iMac as well as the refreshed MacBook Pro, each equipped with M3 and M3 Pro chips.”
Here’s how to see it live
Fans will be able to watch the event live on apple.com, the Apple TV app or live on YouTube.