The future of polling and debate journalism

In a dynamic world undergoing profound transformation, having the tools to face what comes next becomes essential. The auditorium of the Oriental Museum in Lisbon was packed this Thursday to discuss the future of the market for polling and opinion research, as well as journalism. “We brought together experts from different fields, especially television, who shared valuable experience about the challenges of an increasingly uncertain future,” said António Salvador, CEO of GfK and co-founder of the Portuguese Association of Market and Public Opinion Research Companies (APODEMO). , the organizer of this event.

Carlos Rodriguez, Editorial Director General CM and from CMTVone of the speakers, the path of the future, which protects the essence of democracy, can only be achieved through a free press: “We are and want to remain the home of news, because only with free and independent news can democracy achieve survival.” And in a multi-platform journalistic context, the importance of digital world is not in doubt.”Digital technology is fundamental to us in order to know consumers in a way that we do not know, through the paper newspaper sold by third parties. Even through television, called linear, because again there is a distributor who is an intermediary “, said Francisco Pedro Balseman, presidential spokesman.

For Luis Paixan Martins, communications consultant, journalists are the key to providing accurate and reliable information: “They play a very important role in our lives because they understand what is happening and make it simple.” Political commentator Luis Márquez Méndez was another speaker at the congress, which celebrated APODEMO’s 30th anniversary under the motto “Envision the future, decipher the changes.”