According to the Digital News Report 2023 released this Wednesday, Portugal is still “one of the markets where you pay the least” for online news, with nearly 11% doing so, compared to a global average of 17%.
The Reuters Digital News Report 2023 (Reuters DNR 2023) is the 12th second annual report of the Reuters Institute for the Study of Journalism (RISJ) and the 9th report covering Portugal with 46 countries participating.
OberCom – Observatório da Comunicação, as a strategic partner, collaborated with RISJ in the development of a questionnaire for the Portuguese market and in the analysis and interpretation of data.
“Portugal continues to be one of the markets where ‘online news’ is paid less: only 10.9% of Portuguese said they paid for digital news in the previous year, compared to a global average of 17%,” it reads in the document.
In France, the percentage of paying is 11%, in Japan – 9%, as in the UK.
Conversely, Norway and Sweden “still stand out as the markets where most people pay for online news, with shares of 39% and 33% of their respective national samples,” according to the 2023 Digital News Report.
For example, in Spain this percentage is 13%, and in Italy – 12%. In the United States – 21%, the same as in Finland, and in Australia – 22%.
“As in previous years, the Portuguese who pay for “online” news still prefer subscription in a “permanent” format, continuous, regardless of the frequency of payment (36.1%),” the report says.
In turn, “we found, in an equally close proportion, paying for digital news indirectly, through a subscription to another service that includes this access to digital news (34.7%),” according to the Digital News Report. .
Among those who do not pay for digital news, more than a quarter (27.0%) say “they would pay if the price were more affordable, but 16.8% indicate that the content is not currently relevant enough for them, while a similar number (16.5%) say they’d rather pay for a service that lets you access multiple news “sites” at the same time.”
In this year’s edition, similar to what was done in 2016, “questions related to the impact of algorithms and editorial processing on content discovery were applied, examining the benefits of receiving news content selected by editors or journalists, content suggested using an algorithm based past consumption. or based on the consumption of friends/connections in social networks,” the report says.
Thus, 38% of respondents “agree that receiving materials selected for them by editors or journalists is a positive thing, and 35.7% positively assess the choice based on their past consumption.”
The share of “respondents who agree that choice is based on the consumption of friends or connections in networks is much lower, around 24.3%”, but young people “tend to consider choice systems based on the consumption of friends or connections”.
In terms of news formats, young people prefer videos on Instagram and TikTok, while “podcasts” are consolidated in the Portuguese media consumption.
“Portuguese tend to prefer text less than Digital News Report respondents globally (50.0% compared to 57.0%) and more prefer “online” news videos (34.0% compared to 30.0%). 0%) and audio (16.0% compared to 13.0%), either live radio or “podcasts,” the study notes.
For watching “online video” “the youngest aged 18 to 24 prefer primarily Instagram (39.2%), TikTok (33.3%) and Youtube (30.6%), although in general the Portuguese use more Facebook. (33.2%), Youtube (29.2%) and in third place are “websites” or “apps” of news brands (27.1%).”
Social networks Instagram and TikTok are “fading into the background, having been used last week by 20.7% and 15.3% of respondents, respectively.”
In terms of ‘podcasts’, more than a third (38%) of respondents ‘listened to a ‘podcast’ in the previous month in a global context in which 36% of respondents worldwide are consumers’ of the format.
“Podcast coverage in Portugal is more common among young people – 60.8% of young people aged 18 to 24 listened to a podcast in the previous month, compared to 38% of Portuguese in general,” he said. adds. .
The authors of the Portuguese study are Gustavo Cardoso, Miguel Paysana and Ana Pinto Martinho, researchers from OberCom and CIES-ISCTE.
The total sample size is 93,895 adults, 2,000 per market.
Field work was carried out at the end of January/beginning of February of this year, and the survey was conducted “online”.
Among the 46 markets are USA, UK, Germany, France, Italy, Spain, Portugal, Ireland, Norway, Sweden, Finland, Denmark, Belgium, Netherlands, Switzerland, Austria, Hungary, Slovakia, Czech Republic, Poland, Croatia and Romania.
Also includes Bulgaria, Greece, Turkey, South Korea, Japan, Hong Kong, India, Indonesia, Malaysia, Philippines, Taiwan, Thailand, Singapore, Australia, Canada, Brazil, Argentina, Colombia, Chile, Peru, Mexico, Nigeria, Kenya and South Africa.
Author: Portuguese
Source: CM Jornal
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