Threads: how the new social network works, conquered ten million users in just ten hours

This Thursday, Meta, which owns Facebook and Instagram, launched “Threads” (threads in Portuguese), a social network very similar to Twitter that seeks to capture users dissatisfied with Elon Musk’s social network, causing a lot of controversy.

Mark Zuckerberg, leader and founder of Meta, announced this Thursday via a post posted on Threads that the social network has reached ten million users in seven hours.

But how does this new social network, which already has celebrities like Kim Kardashian, Shakira and Jennifer Lopez, work?

what is this for
Threads bills itself on the App Store as “a place where communities come together to discuss topics of interest to them.” Like Twitter, and unlike Instagram, the use of the social network is based on text messaging.

Posts can be up to 500 characters long and include photos, links and videos. Reuters.

How it works?
One of the advantages of the social network is that it allows those who already have an Instagram account to use the same profile and automatically follow the same accounts in Threads.

This functionality, according to experts cited by Reuters, makes the new Meta social network more visible.

Despite being associated with Instagram, the definition of privacy need not be the same across both social networks. You can make one private and the other public.

The username must be the same in both applications.

What devices can I use Threads on?
For now, it can only be used on iOS or Android mobile phones. Meta has yet to announce when it will be available on PC.

What content can be posted?
ABOUT The keeper says content moderation will be similar to Instagram moderation and more limited than Twitter, which allows posts with nudity. The threads will also be more attentive to the hate speech that has circulated on Twitter since Elon Musk owned it.

Will there be no ads on the social network?
This is a topic that has generated some discussion since, unlike other social networks with similar usage, Threads does not have ads. In accordance with The keeper The Meta’s new bet won’t be made public this year, but it has left the door open for the future.

When will it be available in Portugal?
The app cannot be used in the European Union (EU) yet. Sources at Zuckerberg’s company cited The keeperthey say that Threads does not comply with EU privacy requirements and that this prevents it from entering the European market.

Top Reviews
Social media users complain that they see too many posts from profiles they don’t follow. Meta reported that this is due to an algorithm that recommends content based on interactions.

Just ten hours after the launch of the new social network, which was opened with a message from Zuckerberg saying, “Let’s do it. Welcome to Threads,” promises to be more fuel in the dispute between the owner of Meta and Elon Musk, who recently proposed to resolve the differences in a boxing match.

However, Zuckerberg is still cautious and, in response to a user who predicted the end of the tweet, wrote that “we are only in the opening moments of the first round.”