Every year on the third Monday of January, we hear about “Blue Monday”, which is considered the saddest and most depressing day of the year. It is believed that the Blue Monday concept was first published in 2005. It all started with a press release. from a travel agency Heavenly journey. Used as marketing strategy, the agency saida new calculation that has determined the most depressing day of the year.
Formula, developed by British psychologist Cliff Arnall, used a number of factors such as weather, debt, time since Christmas, monthly salary, time since failing New Year’s resolutions, low levels of motivation and feeling pressure to take action. The psychologist used the formula [W+(D-d)]xTQ/MxNA to find out the most depressing day of the year, but the variables are subjective, not scientific, as W is time, D is debt, d is monthly salary, T is time since Christmas, and Q is time since donations. about your New Year’s resolution.
Presumably the result of the equation is always the third Monday in January. However, when analyzing its constituent elements, it becomes clear that many of them cannot be measured.
In accordance with Health EuropeCliff Arnell, a former Cardiff University professor who is credited with the original press release, says its aim was to inspire people to improve their lives, not to spread fear or panic. Psychologist acknowledged that the conclusions were based on evidence collected in workshops and consultations.
Every year, several brands from around the world use Blue Monday as a marketing strategy to promote their business.
Author: morning Post
Source: CM Jornal
I’m Sandra Hansen, a news website Author and Reporter for 24 News Reporters. I have over 7 years of experience in the journalism field, with an extensive background in politics and political science. My passion is to tell stories that are important to people around the globe and to engage readers with compelling content.