Clarifying the situation in Lusa and “resolving the impasse in its shareholder structure in a balanced, impartial manner and with the involvement of all agents in the sector”, maintaining the position of the majority of the state in the news agency is one of the measures that are part of the XXIV Program of the Constitutional Government. In this way, the executive branch, led by Luis Montenegro, intends to contribute to the creation of “a public information service characterized by rigor, seriousness and quality.”
It should be remembered that the state owns 50.15% of Lusa, Global Media 23.36%, and Páginas Civilizados 22.35%. The previous government led by António Costa wanted to continue the purchase of these two shares, but the deal ultimately fell through due to a lack of understanding with the PSD.
The media action plan also aims to encourage the consumption of journalistic content, namely through tax incentives, to combat disinformation. Measures include examining the adoption of new legal and tax business models and the impact of investment models in the sector, similar to what is already happening in other European countries; evaluate the tax regime applicable to digital platforms and encourage this discussion at European level, with revenues used to encourage discovery of journalistic content; evaluate the creation of an IRS deduction for media expenses and introduce models to encourage consumption of this type of content, as outlined in the AD campaign program.
The plan also includes revising the Press Law, strengthening the ERC’s role in monitoring disinformation practices, encouraging the creation of fact-checking platforms, and developing a national education and media literacy strategy.
Author: Sonia Diaz
Source: CM Jornal
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