Brands are finding ways to circumvent a law passed in 2019 that bans young people under 16 from displaying ads for unhealthy drinks and foods on social media.
Minors are exposed to online advertisements on a daily basis, and many advertisements promote food and beverages that do not meet the nutritional profiles set by the Directorate General of Health (DGS). According to the DGS statement, brands are adapting and relying on “advertising that is brand-only”. Creating age verification systems to gain access to content is another strategy to circumvent the law.
The data comes from a study sponsored by the World Health Organization (WHO) that collected information about digital advertising from children through the app. Data collection took place from February 28, 2022 to January 20, 2023, and 44 participants aged 3 to 16 were selected.
Over 18,000 ads were viewed in 11 months, of which 8% were for drinks and food. The analysis focused on these ads, 81% of which were about junk food.
The study “also identified some strategies for adapting to restrictions on food advertising targeting children under 16 in Portugal, which appear to still allow children to be exposed to digital marketing,” is one of the findings of the analysis.
Author: morning Post
Source: CM Jornal
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