Cristiano Ronaldo enters the capital of Vista Alegre Atlantis. The acquisition, due to be completed in the next few days, of 30% of the capital of Vista Alegre Spain has also been agreed.

The player Cristiano Ronaldo bought 10% of the capital of Vista Alegre Atlantis this Friday and agreed to acquire 30% of the capital of Vista Alegre Spain in the coming days, the market reported.

“Cristiano Ronaldo, one of the best players in the history of world football and the most famous and admired Portuguese personality throughout the world, acquired today, through CR7, SA and in strategic cooperation with the Visabeira Group, a 10% stake in the capital of Vista Alegre Atlantis,” the statement reads. company message.

The player and the businessman have also agreed on the purchase, which will be completed in the next few days, of 30% of the capital of Vista Alegre Spain.

At the same time, the captain of the Portuguese football team and Vista Alegre announced the creation of a company “in equal parts” in the Middle East and Asia with the aim of promoting the Vista Alegre and Bordallo Pinheiro brands in these markets. .

The cost of the transaction was not disclosed.

As detailed in the same note, this collaboration will enable us to accelerate the expansion of luxury brands across multiple markets, both in the retail and hospitality sectors.

“Vista Alegre and Bordallo Pinheiro are brands that I have always admired and are a regular customer of. Being able to support the globalization strategy of the Vista Alegre brand as a luxury lifestyle brand is a source of pride for me as a Portuguese,” said Cristiano Ronaldo, quoted in the same document.

The Al Nasr player also promised to work with the company to promote this “national symbol of excellence” and place it among the “best brands in the world.”

This investment comes as the brand celebrates its second century.

Visabeira group founder and shareholder Fernando Campos Nunez said Cristiano Ronaldo is “an inseparable element of Portugal” who takes the country’s name “to the most intimate places on earth,” thus welcoming the new shareholder.

“This is truly a global brand. Moreover, he is immensely proud of his country and everyone admires it,” he emphasized.

The Vista Alegre group, which produces porcelain, earthenware and ceramics, had total sales of 129.6 million euros in 2023.

The foreign market accounts for about 70% of the group’s turnover, among which countries such as Germany, France, Spain, Italy, the USA and Brazil stand out.