Culture Minister Pedro Adão e Silva admitted on Monday that he is exploring the possibility of creating a quota of 5% per hour for industry news in the information service of state television and radio channels.
“I think this is something to think about when reviewing the public service concession contract, and I hope it also leads to the private sector taking on more responsibility as far as the role of culture is concerned,” he said.
Adão e Silva, who spoke to reporters in Vila Viçosa, Évora district, defended that Culture should have “one more place in the media” and that “the civil service, in particular, should have increased responsibility” for this purpose.
“It is necessary to think about the social responsibility of the media in general, because perhaps what is fundamental is often marginalized in the information offer,” he said.
Asked by Lusa if this kind of quota is acceptable, the minister in charge of the RTP said that “this is a matter worth thinking about”, namely in relation to the public service of radio and television.
“Things are going their own way and there are first steps. In the meantime, I think it’s worth holding this discussion,” he stressed, noting that various structures addressed the government with this statement.
Recalling that a new concession agreement for the provision of radio and television services is in the “design phase”, the official considered that “this measure is worth considering” and that “in the future it will be visible.”
On Saturday, the show’s promoter Alvaro Covoins, in an interview with the Lusa agency, called on those in charge of TV channels to dedicate three minutes to culture for every hour of information services in order to stimulate the knowledge and cultural consumption of the Portuguese.
“I left a challenge here. Why don’t the TV channels install – all news channels, all news services – three minutes of Culture per hour? It’s worth nothing,” promoter Luce said on the sidelines of the press. Conference on the last day of the 15th edition of the Alive festival, organized by its promoter, Everything is New, at the Passeio Marítimo de Algés, in Oeiras.
Last week, the promoter revealed in an interview with RTP that the Association of Promoters of Shows, Festivals and Events (APEFE), which brings together the main promoters of shows and festivals in Portugal, proposed to the Ministry of Culture to set a quota of 5% per hour of cultural news, television information services.
On 21 June, promoter Luis Montes of Música no Coração defended the quota of “five to six minutes” devoted to cultural topics in the main and longest television news programs during the parliamentary hearings on culture for the shares of Portuguese music on radio stations.
These “five to six minutes”, based on one-hour newscasts, are about 10%.
The promoter who organizes festivals such as Santa Casa Alfama dedicated to Fado and Super Bock Super Rock among others and supports themed channels such as Rádio Amália and Rádio SBSR mentioned this quota as an example of other necessary initiatives in the current media context. information to activate cultural consumption and knowledge.
Speaking to Lusa on Saturday, promoter Álvaro Cooins explained that APEFE’s offer was made with the understanding that “cultural practices in Portugal are the lowest – they don’t [mais baixos]the lowest in Europe.
“Like what happened with the quotas for Portuguese music on the radio, which worked fantastically, maybe it made sense to have a quota. Television is also licensed, as is radio, so we thought it made sense,” he said.
“I am categorically against regulation, we live in a developed society, and entrepreneurs, companies, managers should also do what we learn in school, which is self-regulation. They could set an example for society, even make Portugal a better country,” he said.
“If TV brings more Culture into the information, if it talks more about the theater, about literature, about exhibitions, about dance, about ballet, about opera and about music, maybe we Portuguese will start consuming more Culture, or at least at least know more,” he defended.
Author: Portuguese
Source: CM Jornal
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