Google announced that in 2023 it would block or remove more than 5.5 billion ads for “violating company security policies” – a figure that equates to more than 9 thousand ads per minute.
The data is contained in a Google Ads security report now released and also shows the tech giant has suspended “more than 12.7 million advertiser accounts for widespread policy violations – nearly double the number in 2022.”
Overall, 206.5 million listings were blocked or removed for violating the “fraudulent misrepresentation” policy, which includes “scam” tactics (schemes aimed at obtaining financial advantage through lies), and 273 were blocked or removed 0.4 million ads. for violating the financial services policy. More than a billion ads were also removed for violating the ad network’s Abuse Policy, including promoting “malware.”
Google released even more data: ads were removed from more than 2.1 billion pages, and 31 policies were added or updated for advertisers and publishers in 2023.
Author: Ana Maria Ribeiro
Source: CM Jornal
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