While the Super Bowl is a sporting event, it has long represented something more. From commercial breaks costing millions to performances by music’s biggest stars, the event has already become a phenomenon of global interest. Early this Monday morning, the world was talking about American football again. And even for those who don’t like sports, the entertainment factor attracts millions of people to television broadcasts.
The 56th Super Cup will be held at the Sophie Stadium, the most expensive stadium in the world, with an area of 287 thousand square meters, more than 100 thousand seats, 260 luxury suites, an open-air area and even a theater that can accommodate up to five people. up to 6 thousand people. The stadium, located in California, also features the largest video screen ever seen in a sports venue.
The game, which is also a spectacle, determines the NFL (American Football League) champion as the Los Angeles Rams and Cincinnati Bengals battle for the title. Of the two teams, only the Bengals had already won the competition in 2000.
It all comes down to this moment. #RamsHouse | #RuleItAll
: #SBLVI — 6:30 pm ET on NBC.
: NFL app pic.twitter.com/VAOgd3qMkz— NFL (@NFL) February 13, 2022
The most anticipated break of the year
At halftime, five world-famous artists will take the Super Bowl stage for the first time in 10 years. Dr. Dre, Eminem, Kendrick Lamar, Mary J. Blige and Snoop Dogg promise to make the evening even more unforgettable. Last year, due to the pandemic, The Weeknd performed without an audience in a show that cost seven million dollars.
When talking about the Super Bowl, we can’t help but mention advertising. In this year’s edition NBK paid $6.5 million for 30 seconds of advertising during one of the breaks.
In Portugal, the Super Cup will be broadcast on Eleven sports, the broadcast of which has been available to everyone for free since last Friday. The event is expected to start at 20:00 local time (1:00 Lisbon time).