Meta’s new social network, Threads, has just launched new features for the platform in an attempt to win over lost users and counter the competition created by Elon Musk’s X (formerly Twitter).
“There are two updates to Threads that are worth mentioning,” said Adam Mosseri, head of the social network. “We’re launching a new Shares tab on your profile where you can see the posts you’ve shared in one place. Based on your feedback, we will also add reposts to your Subscriptions feed,” he explained.
The innovations come after it became known that the company, which launched on July 5 this year and reached the “peak” of 49.3 million concurrent users on Android on July 7 (that is, two days after launch), lost almost 80% of them in just one month. On August 7, it only had 10.3 million users.
The original idea from Mark Zuckerberg, CEO of Meta, was for the new social network to focus on the “positive” by avoiding “hard news” and political content, and trying to avoid the profanity that characterizes much of the content being shared. on social networks. It turns out that, judging by the receptivity of people viewing these media, this is what attracts the majority of Internet users. Many experts say that it was Twitter’s “toxicity” that made the social network popular – for better or for worse.
Author: Ana Maria Ribeiro
Source: CM Jornal
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