Chinese social network TikTok this Monday announced “significant changes” to the platform’s operations under the Digital Services Act (DAS) to improve transparency and content security.
The platform said in a statement that because it is considered a “Very Large Online Platform” (VLOP), it has made “significant changes to how TikTok works under the DAS” that include “new processes and features designed to further increase transparency.” approach in areas such as advertising, content moderation and recommendation systems.”
“We have also created a new compliance feature to ensure that we continue to respond to important obligations arising from this new law, which is expected to be a historic milestone in the context of content security” and of which the platform speaks of “significant responsibilities”. means “from today”.
As he points out, in the last 12 months there have been “more than a thousand [as] people from different company teams [que] have been working from the outset with a focus on preparing for compliance with this legislation.”
In addition, TikTok says it is “working on a ‘European Online Safety Hub’ which will be available in 23 European languages and will serve as a ‘one stop shop'” through which the social media community can “better understand” how the platform works. complies with DSA requirements and what that means in terms of user experience.
To mark this Monday, the official “Day 1” of the DAS-run platform, TikTok highlights the denunciation of illegal content, the popular “feed”, the commercial content library, and access to the platform’s investigation among the main changes. , classifying commercial content, and limiting interest-based advertising to people under 18.
According to the details, the optional reporting option allows people to report content (including ads) that they consider illegal in the European Economic Area, and any reported content will be reviewed based on the app’s “Community Guidelines” and “removed globally if found.” this is a violation of TikTok policy.”
“Otherwise, a new team of moderators and legal experts will assess whether the content violates local laws and access to this content will be restricted in that country,” and “both the person who posted the content and the person who reported it will be informed decision and the reasons for it, with the possibility of appeal in case of disagreement.
With regard to the popular “channel”, TikTok in particular will allow users in Europe to deactivate personalization so that the “channels” “For You” and “Live” will recommend relevant and popular videos to the whole world, rather than content based on your personal interests.
In turn, the Commercial Content Library consists of a searchable database containing information about paid advertising on TikTok and ad metadata such as ad creative, ad run dates, and key parameters used for targeting.
The app also says that in an effort to “bring greater transparency to TikTok content,” applications were opened in early August for European scholars to study the platform and “explain content to the global TikTok community.” of a commercial nature,” the platform says, now offers “a wider range of tags that individuals and companies can use to classify their content.”
In July, TikTok already introduced a restriction on personalized ads for children under 18: users in Europe between the ages of 13 and 17 no longer see personalized ads based on their activities on or off the platform.
Finally, in line with DSA guidelines, TikTok says it will “soon publish the first transparency report, which will include a breakdown of the number of active users per month in each member state of the European Union and more information on our content moderation. activity”.
Author: Portuguese
Source: CM Jornal
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