The smart punching bag BHOUT Bag, created and manufactured in Portugal by startup BHOUT, has been recognized by TIME magazine as one of the world’s 200 best inventions in the Fitness category, the company announced this Wednesday.
In a statement, Portuguese startup FitTech (sports technology), which was founded in 2019 and combines exercise with “games” to “revolutionize the way people think about exercise,” says the BHOUT bag combines computer vision sensors and artificial intelligence.
“Somewhere between the video game and the simulator, there is a “brain” that uses biometric sensors and which, interacting with the application and artificial intelligence, recognizes every blow, elbow or knee strike on the bag and interacts with the athlete. creating greater “engagement” during learning,” he explains.
BHOUT currently consists of eight people and is the owner of a boxing club in Lisbon (BHOUT Club). BHOUT says it plans to “more than double the size of the team by early 2024”, aiming to hire mainly engineers, marketing specialists and managers. customer relationships and experience.
Having earned 159 thousand euros in 2022, this year the BHOUT Club’s activities are expected to generate a turnover of approximately 213 thousand euros.
The “last stretch of the year and early 2024 will also be critical for scaling the business,” a company official told Lusa.
The current standout BHOUT bag is “straddling the line between fitness equipment and gaming console,” combining “psychology, principles of gamification, and research into nudging (choice architecture theory) into high-tech.”
The multi-layer punching bag has an outer layer that simulates leather (made from genuine cactus skin), a first layer of medium-density foam where the sensors are located, simulating the effect of muscle mass, and a second layer of medium-density foam. high-density foam imitating fascial tissue.
The inside of the bag is 85% water, which prevents impact injuries by simulating the density of internal organs.
In addition to the TIME award, BHOUT has already distinguished itself as the Best Early Stage FitTech Startup in Europe at the Connected Health & Fitness Summit 2022, one of the most innovative gyms in the world according to the fitness industry. Technology Council and is among the most innovative “developments” of 2023 in the world according to Fast Company’s Innovation by Design Awards.
Author: Lusa
Source: CM Jornal
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