Unilever-owned mayonnaise brand Hellmann’s Canada has teamed up with Italian fashion brand ID.Eight to launch a limited-edition collection of sneakers made from food waste, online publication Green Queen reported on April 25. .
The manufacturing company claims that mushrooms, corn, apples and grapes are not only food, but also material for footwear. Brand specialists refer to statistics: Canadian families spend $1,352 (125,000 rubles) every year on food that is thrown away.
A study shows that 58% of all food in Canada is wasted or lost, but 32% of it could be redirected to help citizens: almost seven million Canadians (more than a sixth of the population) suffer from malnutrition .
The campaign aims to raise awareness about the impact of food waste in Canada and promote conscious consumption amid the cost of living crisis. ID.Eight said it makes vegan and eco-friendly sneakers using food waste from products such as apples, corn and grapes. Hellmann’s believes that the fight against food waste should become an environmental and social priority.
It should be noted that Unilever has recently been under the radar of environmentalists. Long considered a leader in environmental, social and corporate governance (ESG), the consumer goods giant announced last week that it was abandoning or diluting some of its climate and social goals due to growing pressure from shareholders. to focus on finances.
Unilever previously committed to achieving net-zero emissions by 2039. However, CEO Hein Schumacher said the company has updated some of its targets. In particular, it has committed to postponing the goal of 100% of the plastic packaging used being reusable, recyclable or compostable.
Source: Rossa Primavera
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