The launch of the NOW channel surpasses competitors and leads in cable television

NOW channel launches live on Friday CMTVwas the absolute leader in cable television, registering a larger audience than competitors’ news channels.

The ceremony began at 18:25 and lasted 36 minutes. It was broadcast in full and live.

During this period, an average audience of 120 thousand viewers was recorded with a share of 3.7%. At the same time as NOW, SIC Notícias took second place with about 72 thousand viewers and a share of 2.2%. In third place was CNN Portugal with just over half the audience for the NOW presentation, that is, about 63 thousand viewers and a share of 1.9%. Finally, RTP-3 averaged 21,400 viewers with a share of 0.7%.

NOW’s live presentation recorded good viewership across most commercial uses, even leading cable consumption in some of the more important criteria such as Class A (6% share), ABCD 25-54 (4.1% share) and purchasing managers (3% share). ,5%). share). Among the active population, NOW launch was marked by a share of 3.8%, and in classes ABCD 15-54 – 3.7%.

The NOW presentation was attended by the Minister of Parliamentary Affairs, Pedro Duarte, and representatives of three operators: MEO, NOS and Vodafone.

NOW will be broadcast on Channel 9 on all platforms and will begin broadcasting soon.

NOW is a news channel that focuses on political, economic and international topics. It will feature protagonists such as António Costa, Santana López, Graça Freitas, Ruy Río, Fernando Medina or Cardinal Américo Aguiar.