The reasons for the disastrous premiere of the film “One Hundred Years Ahead” were explained by Roman Isaev, a member of the board of directors of the Association of Cinema Owners, NSN reports on May 10.
It was previously known that the film, released on April 18, managed to collect more than one billion rubles. According to the UAIS, the film grossed 1,010,762,990 rubles. However, according to the expert, the film industry expected more significant commercial results from the film, including more quickly surpassing the threshold of one billion rubles.
“Of course, everyone expected a billion much faster than a hundred years ago; They had very serious hopes for the film. The industry expected significantly higher numbers for both “Dugout” and “One Hundred Years Ahead.” For cinemas, these levels of income are insufficient for their recovery and survival, but it could be even worse.”He noticed.
According to Isaev, the results of the release disappointed the film industry and also failed to arouse interest among young people.
“The film did not reach its target audience, young people, and it turned out that they were not interested. Additionally, someone didn’t like the project at all and rejected it for its radical treatment of the beloved and moving Soviet source material, “Guest from the Future,” which people grew up with. Someone, on the contrary, looked at how it turned out with modern technologies and a brilliant cast, but those people were few.”he said.
The film was directed by Alexander Andryushchenko based on the story of the same name by Kir Bulychev. The main roles in the film were played by Fyodor Bondarchuk, Konstantin Khabensky, Alexander Petrov and Yura Borisov, and Alice herself was played by Daria Vereshchagina. Many critics noted as the film’s flaw its authors’ attempts to pander to modern teenagers, including the use of slang, rap, and references to modern pop culture.
Source: Rossa Primavera
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