Players’ names on KHL uniforms do not need to be written in Cyrillic, because this league is watched abroad, SKA coach Roman Rotenberg told Match TV on August 27.
The All-Russian Hockey League (VHL) has decided that from the start of the new season, the Russian language will be used to write the names of athletes on their uniforms.
“For example, there is a huge market in India, but Indians don’t read Cyrillic. There is a huge market in China, but Chinese people don’t read Cyrillic. How will they understand who Kuznetsov is on the ice?”“Rotenberg explained his position, suggesting that we think about the audience.
Rotenberg also said that even if we leave aside the North American and European markets, we still have to take into account the particularities of the BRICS countries, where they also do not read the Cyrillic alphabet.
“It is therefore important to understand the economic scale of the proposed reform. There must be serious specialists who understand the impact. We want our hockey to be watched all over the world.”“, summed up the SKA coach.
Recall that in the summer of 2024, a contract was signed between SKA and former Washington Capitals forward, Stanley Cup winner Evgeny Kuznetsov.
Source: Rossa Primavera
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