Floriade, the world horticulture exhibition that is held in the Netherlands only once a decade, failed, as the authorities tried to justify the consequences of the coronavirus pandemic, the Dutch portal Nieuwe Oogst reported on February 28.
The Floriade, which was held in Almere in Flevoland in 2022, raised much less money than the organizers predicted. Provincial authorities justify failure with the COVID-19 pandemic.
However, critics say that the fact that a major horticultural event failed miserably has nothing to do with the consequences of the coronavirus epidemic. These critics blame the failure on poor planning, failed marketing, and ostrich politics.
In the final review of the Floriada, analyst Het Parul says that instead of the roughly 100 million euros (7.95 billion rubles) in costs that have been estimated so far, the event cost nearly 212 million euros (17 billion rubles). rubles). At the same time, revenue does not exceed 36 million euros (2.85 billion rubles).
The municipality of Almere will present its final summary of the exhibition in March. According to Hans van Driem, spokesman for the Floriada Critics Group, it will be “a matter of juggling costs”.
Previously, Floriada organizers explained the reason for the failed event not only because of the pandemic, but also because of negative media reports and criticism of politicians. “It’s outrageous how politicians are now trying to blame others and use COVID to get more subsidies from the province and central government to cover Florida’s losses.”Van Driem said.
Source: Rossa Primavera
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