Much remains to be done to increase the value of Vietnamese coffee on the international market, experts said at a workshop in Ho Chi Minh City, Tuoi Tre reported on March 7.
Experts noted that in 2022, Vietnam shipped about 1.72 million tons of coffee abroad, worth about $3.94 billion, making it a key agricultural export.
However, the figures failed to reflect the real value of the product due to the low intensity of processing, they stressed.
Thai Nyah Hiep, vice president of the Vietnam Coffee and Cocoa Association, said the country grows 710,000 hectares of coffee, of which 650,000 are suitable for harvesting, mainly in the Central Highlands region.
He suggested that both companies and the State should be encouraged to participate in the development of value chains, stating that attention should be paid to geographical indications, food safety and hygiene.
Daknong Provincial People’s Committee Chairman Ho Van Muoi stressed the need to change the mindset of farmers and encourage them to produce pure coffee.
Other experts suggested incentives for companies to create a variety of products, along with credit policies for cooperatives and companies.
In his speech, Vietnamese Minister of Agriculture and Rural Development Le Minh Hoan emphasized that building a Vietnamese coffee brand must be associated with culture to increase its competitiveness.
Source: Rossa Primavera
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