Who sings in the John Lewis 2023 advert song?

The holiday advertising season is approaching.

Renowned for its success in the sector, John Lewis released its offer at 8am this morning.

Over the past decade, the release of holiday advertising by major retailers has become something of a national event.

John Lewis has often found success with its Christmas adverts and this year’s offer appears to have captivated many.

What’s this year’s John Lewis advert about?

The retailer released a new advert at 8am today (Thursday 9 November) titled Snapper, the perfect tree.

In it we see a little boy Alfie with his grandmother at a flea market. He picks up an antique wooden box labeled “Grow Your Perfect Christmas Tree That Grows Fast.” A little boy asks his grandmother if he can have the box.

Returning home, he plants the seed and it grows into a carnivorous Venus flytrap called a snapper—not quite the Christmas tree he expected. However, they become friends (of course).

But Snapper gets out of control and soon starts feasting on the furniture, and in a perfect, tear-jerking moment, Snapper is thrown into the garden.

So the anthropomorphic plant, which is sure to appeal to a younger audience, remains abandoned in the snow.

But – and of course there has to be a but – everything will be fine on Christmas morning. The family goes to the garden and Snapper even helps them open their presents. The ad’s tagline reads, “Let your traditions grow,” suggesting that the family now welcomes this new addition.

This year’s ad features a range of related products, from a plush plant costing £18 to a Christmas card with seeds costing £3 and a children’s story book costing £9.99. Snapper will also be featured at London Christmas on the Kew Light Trail in the Gardens this year.

What song accompanies the ad?

This year’s advert is based on the song Festa, which means “party” or “celebration”, and is sung by opera singer Andrea Bocelli.

John Lewis said it had deliberately chosen a new style of music to complement Snapper, a “completely different character in 2023”.

“Festa” is also a charity single written and produced by Italian pop duo Le Feste Antonacci specifically to promote and give a special touch to traditional music at Christmas.

The soundtrack will be released in longer form as a charity single. A portion of the proceeds will go to the John Lewis Partnership’s Building Happier Futures charity, which supports young people in care and families in need.

Bocelli said: “I am thrilled to take part in this wonderful and unique tradition of Christmas stories. This is very important to me given the huge support it will provide to the John Lewis and Andrea Bocelli foundations. Blessings to all your worlds this Christmas!”

How much did the advertising cost?

John Lewis refused to reveal the budget for the campaign (its first with the Saatchi and Saatchi agency) after working with adam&eveDDB since 2009, among other things creating advertising. Monty the penguin, Bear and hare AND Spectacular Edgar.

Sarah Jenkins, managing director of Saatchi & Saatchi, said: “It is an incredible privilege to work with the John Lewis Partnership and it is especially magical to launch a campaign that celebrates all the traditions – both timeless and evolving – that make Christmas so unique. .” . so special for the country.

“The race to become the number one Christmas advert adds a special festive touch and is a brilliant showcase of the skill and wisdom of the UK’s incredible creative industry.”

Who else posted ads?

Many of the UK’s biggest brands have already released blockbuster Christmas adverts this year.

Celebrities played a big role this year; The Sainsbury’s advert features 1980s pop legend Rick Astley, while the Asda advert features a cameo from party favorite Michael Bublé.

This year’s ad is much more upbeat in tone than the maudlin ads of previous years.

And according to the established tradition among advertisers, agencies and media owners, they all arrived within a few days of each other.