BAT (British American Tobacco), the world’s leading diversified company, is accelerating its business transformation through major investments in science, technology and innovation. The immediate goal is to develop more and better combustion-free products, reduce the health impact of your business, and build a sustainable model in the long-term process.
The ongoing transformation strategy, dubbed “A Better Future”, has accelerated significantly in recent years to respond to evolving consumer needs. BAT recently reported that 24 million consumers have already opted for non-combustion products and that this new product category already accounts for 16.6% of the company’s revenue.
This means BAT is on track to achieve its goals of creating 50 millions of consumers in new product categories by 2030, and by 2025 revenue from sales of non-combustion products will be 5.7 billion euros.
Innovation strategy creates new products
Along the way, says Danielle Tower, Head of Scientific and Regulatory Affairs at BAT, “a focus on innovation will continue to be fundamental to the success of our new product development strategy. Our Commitments Research and development is essential to enable us to grow our business and respond to changes in consumption with innovative products.” The major investments in science and technology that BAT has made will therefore continue to be central to the transformation strategy. spoke.
In fact, the transition to new product categories implies a total transformation of the business and the creation of a new “company of the future.” With this goal in mind, BAT is investing in the development of new scientific, technological and digital capabilities around the world and expanding its network of digital hubs, innovation centers, research laboratories and partner scientific institutions to lead the development of new products.
In this context, “our policy is to continue to create new opportunities with a clear focus on the digital sphere and develop a portfolio of products based on our research, science and innovation. Our transformation is aimed at moving away from being a company known as a tobacco company to being a company characterized by technology and innovation,” said Danielle Tower, head of scientific and regulatory affairs at BAT.
400 million euros invested in innovation
BAT’s main research center is located in Southampton, UK, and includes 40 toxicologists, 600 scientists and engineers and 200 other specialists. In total, BAT invests more than 400 million euros and employs 1,500 employees of 40 nationalities in its innovation centers, the vast majority of whom are involved in research and development of new product categories.
This is a large-scale scientific event bringing together neuropharmacologists, psychologists, chemists, molecular biologists and engineers are working to find new solutions using new technologies and methodologies. In this context BAT also uses a wide range of analytical methods, specialized technologies laboratory equipment and advanced knowledge to test new products and ensure high standards of consumer safety and product quality. The ultimate goal is for new products and categories to be firmly established in science and undergo rigorous and rigorous external validation by the scientific community and all stakeholders.
Ongoing transformation promises a better future
The company’s primary research and development focus will continue to be reducing the health impact of its business. In addition, BAT recognizes the importance of addressing climate change and strives, including through scientific development, to achieve excellence in environmental management. An effort that reflects BAT’s strong commitment to not only environmental sustainability, but also social responsibility. This is a true transformation journey towards a better future, built on a culture of courage, speed, empowerment, responsibility and diversity.
Source: CM Jornal
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