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Lisbon’s Pink Street Changes Colour

A Pink street (Pink Street) in Lisbon will change its color to yellow from July 23 to 28 to mark the week dedicated to the fight against hepatitis C. In addition to changing the color of the floor and decorative umbrellas to the color, a temporary Yellow Street will be the symbol of the campaign to raise awareness of the disease, where free testing stations for the disease will be set up.

They will also be posted billboards and distributing information leaflets throughout the week, which aims to be different from what usually happens on one of the capital’s busiest streets. The aim is for the campaign to touch anyone passing by on the street.

The initiative comes from The Portuguese Society of Gastroenterology is supported by the Treatment Activists Group (GAT), an organisation promoting a community screening network, and the Lisbon City Council, as well as the US pharmaceutical company AbbVie. Other public health reference organisations, such as the Portuguese Association for the Study of the Liver (APEF) and the Portuguese Group for the Study of Co-infections (GEPCOI), are also involved in the action.

The latest data collected by the Portuguese Society of Gastroenterology show that hepatitis C affects 70 million people worldwide, and each year about 400,000 people die from cirrhosis and liver cancer as a result of the viral disease. In Portugal, there are still about 40,000 infected people, with about 80% unaware that they have the disease.

This is one of the strategies aimed at eliminating hepatitis C by 2030, a goal to which Portugal is committed.

Author: morning Post
Source: CM Jornal

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