Galicians read four times more than the Portuguese

In the region of Galicia, with a population of about three million, about 125,000 newspapers are sold every day, with particular emphasis on regional newspapers such as “La Voz de Galicia” (45,000 copies), “Faro de Vigo” (25,000) and “El Correo Gallego” (8 thousand). In Portugal, with a population of over 10 million, the number of newspapers sold is less than 100,000 copies. cm sells about 50,000 copies and occupies 60% of the market share). This means that 4% of Galicians buy a newspaper every day, while in Portugal the percentage of daily buyers is less than 1%.

For Irene Bascoy, Deputy Director of Faro de Vigo, one of the participants in the first workshop on social communications in the Euroregion Galicia-North of Portugal, which took place this week in Matosinhos, the rationale for this difference will be “in the great commitment to proximity that Galician people make newspapers.”

“The vast majority of Faro de Vigo’s most read news is local news, that is, topics that are of direct interest to people. Now that regional newspapers are focusing on regional issues, it’s natural for people to identify with them,” says Baskoy. . José Luis Vilela, director of La Voz de Galicia, warns that sales of so-called national newspapers in Spain, such as El Pais or El Mundo, are registering residual numbers in Galicia. “More than a dozen local newspapers are published in Galicia, and the so-called national newspapers sell less than two thousand copies a day in the region,” explains Vilela.

Moreover, financial difficulties, the loss of readers and the substitution of paper-based media by digital media are the main problems currently facing the media in Portugal and Galicia.