Florbela Guedes has been working with Rui Rio since the former chairman of the Social Democratic Party was head of the Porto City Council. The former journalist entered the world of politics thanks to Rui Rio, she was director of public relations for the Porto City Council for ten years and accompanied the former minister to the leadership of the PSD. This Wednesday, his house was also searched.
He has a PhD in Communications Management from the University of Vigo, after starting to work in radio journalism. He was a reporter for the TVI Foundation and worked for the Comércio do Porto newspaper. In 2002, when Rui Rio won the municipal elections, she became director of communications and promotion for the Invicta City Council.
She held this position until the politician left Porto in 2013. However, the journey along with Rui Rio did not end and continued to help him as he became the leader of the SDP when he took on the role of director of public relations for the party. The woman controlled the contacts of the former leader with journalists.
Florbela has been a critical voice in the media and in 2021 regretted commentators criticizing Rui Rio.
“Universal channels continue to have a big impact, but information is often distorted by comments,” he said in a speech at the 5th Training Academy for Women Social Democrats.
The woman who has long controlled PSD communication was drawn into controversy and internal criticism when Rio nominated Florbela Guedes to the RTP Opinion Council two years ago.
Outside of politics, current director of public relations at the Hospital da Prelada and Santa Casa da Misericordia do Porto. He performed the same functions at the Faculty of Economics of Porto (between 2011 and 2014).
Florbela has always been a reflection of Rui Rio’s behavior with journalists, and according to Senado magazine in 2018, the woman lived up to the rigor demanded by the native of Porto. “He has everything word for word, comma by comma, and she fulfills this role,” the journalist said.
The only difference between them arises in the field of sports. Florbela is a staunch portist, Saturday reports, and Rui Rio is a supposed good visitor and waged a “war” on dragons during the period when he took over Invicta’s autarky.
Proximity to Rui Rio meant that Florbela’s home was searched this Wednesday, as was the home of former SDP president and MP Hugo Carneiro.
Author: morning Post
Source: CM Jornal
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