According to ACEPI, e-commerce turnover in Portugal reached almost 130 million euros in 2022. But what trends will shape the future of e-commerce in the next year? And how can entrepreneurs prepare to take advantage of the opportunities this market offers? To answer these questions, it is necessary to analyze what experts predict for e-commerce in 2024. Plus, use these tips to stand out from your competitors and attract more clients.
One of these tips is to use effective strategies and simple free tools like CapCut Online, which can be of great help in implementing digital marketing campaigns.
How to make money on e-commerce in 2024: meeting the consumers of the future
To better understand e-commerce consumer behavior and therefore what to expect from online commerce in 2024, market research specialist Opinion Box conducted an exclusive study with Octadesk, a conversational services platform for sales, commerce and support.
Therefore, based on the data obtained and specialized forecasts, analyzing what consumers will be like in 2024, WSGN (a company focused on understanding consumers) has identified the four most relevant consumer profiles:
- • Regulators: These are those who survive through consistency, seeking control above all else. Therefore, they prefer the click and collect model, which allows them to buy online and collect from a physical store;
- • Connectors: These are those who move in the opposite direction of the rush and prefer a more general shopping style focused on mental health and quality of life. Thus, this type of consumer values transparency, cost of use, sustainability, and guaranteed authentication;
- • Memory builders: those who simplify life and devote a lot of time to it. They are interested in products that provide care, such as skin care and wellness;
- • Neosensorists: Finally, those who accept the future of technology as well as reality. Therefore, they are looking for digital rewards such as gamification, augmented and virtual reality, and immersive experiences.
To cater to these different consumer profiles, e-commerce businesses must offer personalized solutions tailored to their needs, preferences and expectations.
In addition, it is necessary to invest in effective communication that creates connection and interaction with the target audience.
Invest in payment methods and security
Another trend that will impact e-commerce in 2024 is the diversification of payment methods and security concerns. This is due to the fact that consumers are becoming more demanding and want payment methods that are convenient, flexible and secure. Thus, e-commerce should offer alternatives such as:
- • Credit and debit cards: These are the payment methods most used by online consumers;
- • Digital wallets: applications that store card details and allow you to make payments using your mobile phone. Thus, they offer consumers convenience and speed;
- • Multibanco links: online stores automatically issue a certificate that the consumer can use to pay for the order. So a person can pay through ATM, home banking, MB Spot, cell phone and TPA;
- • MB Net/MB Way: a service for creating prepaid cards that consumers use as a credit card at checkout.
In addition to offering these payment methods, e-commerce must ensure transaction security as it is a factor influencing consumer purchasing decisions. To achieve this, it is important to have reliable platforms that have security certificates, data encryption, fraud protection and trust seals.
Use video to attract and convert more customers and profit from e-commerce in 2024.
One of the most effective ways to stand out in e-commerce in 2024 is to use video to attract and convert more customers. After all, video is content that attracts attention, evokes emotions and increases consumer confidence.
According to a survey from Getty Images, a repository of audiovisual materials for advertising purposes, 65% of people prefer to consume branded content in video.
The video can be used for:
- • Present products and services, showing their advantages, characteristics and differences;
- • Demonstrate how products and services work in practice by answering questions and showing results;
- • Tell stories that engage consumers, creating emotional connection and identification with the brand;
- • Create social proof reflecting testimonials from satisfied customers, positive reviews and success stories;
- • Provide educational, informative and entertaining content that adds value and entertains consumers.
To create high-quality videos for your e-commerce, you don’t need expensive equipment or specialized experts. You can use CapCut Online, a free online video editor that allows you to create incredible videos quickly and easily.
CapCut online
This platform offers several features that will help you increase your e-commerce sales, such as:
- • Flexible editing tools that allow you to cut, trim, split, flip or mirror clips;
- • Built-in artificial intelligence allows you to remove video background, enlarge the image, correct colors, create subtitles and convert text to speech;
- • Team collaboration tools that allow you to instantly and securely share ideas, assets and provide feedback;
- • Commercial resources that allow you to enhance your video with music, stickers, text, effects and filters.
With CapCut Online, you can create videos for any purpose, be it advertising, marketing, education or entertainment. You can also edit videos directly in the browser without having to download any software or programs. This is because CapCut is 100% web based.
That being said, if you want to take advantage of the good times in e-commerce in 2024, start investing in these strategies. And to use video in your campaigns, count on CapCut Online.
This content was created entirely by Vejapixel.
Source: CM Jornal
I am Michael Melvin, an experienced news writer with a passion for uncovering stories and bringing them to the public. I have been working in the news industry for over five years now, and my work has been published on multiple websites. As an author at 24 News Reporters, I cover world section of current events stories that are both informative and captivating to read.