The volume of orders shipped to China during Singles’ Day, the Asian country’s biggest annual consumption period, hit a new record this year, up 23.22% from the previous year.
The State Postal Department, quoted by the official Xinhua News Agency this Sunday, said that from November 1 to 11, express mail companies processed 5.26 billion items.
Although November 11 is Singles’ Day, also known as “double 11”, in recent years retailers have not limited offers to this day, opening the promotion in mid-to-late October.
Distribution companies collected 639 million orders on Saturday, nearly double the normal volume and up 15.76% from 2022.
A survey by North American consultancy Bain and Co., published this week by local media, found that more than three-quarters of the 3,000 potential consumers surveyed plan to spend the same or less this Singles Day than in 2022.
For their part, major e-commerce platforms such as Alibaba and JD have tried to lure the public with particularly low prices, although they have maintained a low profile in the past two years when they have come under government scrutiny due to their growing power. , which talks about revealing your profits for that day.
Author: Lusa
Source: CM Jornal
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